What a time to be alive.
We’re part of the select few who get to witness a paradigm shift — the transition from Web2 to Web3. This transition isn’t just impactful in terms of tech – it’s changing how we think about a fundamental part of ourselves: our identity.
Web3 use cases — like NFTs, smart contracts, and DAOs — are transforming our digital experience, and each one of them increases the complexity and value of verifying our humanity as we collectively experience the metaverse.
Distinguishing people from code has become one of the most complex, unsolved issues vexing Web3 project devs as they strive to provide their communities with delightful, yet equitable, experiences while protecting their personal data.
As we continue to make progress, it’s important to remember that building the infrastructure that delivers the full promises of Web3 isn’t just a process – it’s a journey from the unbalanced power landscape of Web2 to a more level playing field, with clearly outlined benefits, for everyone online.
Well, every human.
On Today's Internet, You're The Product
Digital identities have been around for years. However in Web2, they’re fragmented across different platforms and networks that we didn’t build nor own. If we want permission to use them, we have to agree to let them use us right back. Everyday, we unknowingly surrender personal data to companies in exchange to experience anything online, whether it’s using an app, playing a game, or accessing a website.
Our social media IDs, our chat messages, our videos and anything else we publish online are owned by big tech companies, not by us as the creators.
They can take away our handles, spy on us, ban us, and make billions of dollars monetizing our personal data to fuel their lucrative advertising business.
And a lack of control isn’t the only threat to private data that exists within centralized systems with a single point of failure.
These platforms are frequently targeted by bad actors to get mass access to private user data — in fact, 2021 had a record amount of data breaches.
How do we put power back in the hands of people?
By building human-centric solutions.
Building A New Digital Identity Framework
Self-owned and managed digital identities are the cornerstones for this people-first internet. An internet where our online identities have digital rights on par with our physical rights.
They return control and ownership to individuals while enabling a fluid and multi-faceted online world.
Our SSO (single sign-on) product — Login with Unstoppable — was built with these needs in mind.
In order live up to web3 user ideals, we knew that this new identity framework must be:
Owned and controlled by you You should have total control over your personal data, including what to share and not share with applications. As we shift control of data from businesses to individuals, new financial opportunities arise as you can now rent, sell, or license personal data and content you create online.
Securely storing your personal data There’s a huge variety of data that should be tied to your online identity. Some, like payment addresses, are a natural fit for on-chain storage. Other data, such as medical records, are both too sensitive and too large to be on-chain. Therefore to be truly useful, an online identity must support both on and off-chain data.
Entirely portable Say goodbye to closed systems within various disparate apps. Bring all your connections, interactions, upvotes, karma, POAPs, achievements with you anywhere you go if you choose - and collect rewards accordingly across different platforms and apps.
Today we’re excited to share how Login with Unstoppable has taken yet another step towards true digital identity.
This new feature is the next step towards helping Web3 members fully own, create, manage, and reap rewards for their digital selves.
Anonymity Isn't Equity
Imagine an NFT drop that was actually fair — one where you know for a fact that everyone on the allow list is a unique person — not a bot farm with 10,000 wallets seeking to scam the system. Where trust is high, innovation AND community flourish. Humanity Check enables this, all while preserving your anonymity. Humanity Check is a verified, yet 100% private, identity layer that you can attach to your own Unstoppable Domain.
With Humanity Check, you can prove you're a unique person to an application, to enrich your experience and collect rewards, all without revealing ANY personal information to that app.
Humanity Check Puts People First
Your privacy comes first Adds a verification layer while respecting user privacy. Apps verify identity through a unique ID number created by Humanity Check — not your personal information. And Unstoppable does not, and never will, have access to any data you share through the Humanity Check process.
You're in control You have 100% control over their data and which apps this verification is shared with.
It’s quick and simple The process takes a few minutes to complete, and verification only needs to be completed once per NFT domain. Verify once and use it across apps, forever.
Awesome rewards await! Soon, people who have completed the Humanity Check process will receive a Humanity Check verification on their Unstoppable Domain profile which will unlock new reward programs on both our platform and across Login-integrated apps. More Web3 companies can build reward programs using this verification model that incentivizes with user privacy in mind. Plus, stay tuned for what UD early adopters can unlock :)
Not interested? No worries. Humanity Check is 100% opt in. As always, you're in control.
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