The Spirit Of A Brand
needs to be well-defined. It's the only way to ensure a consistent and authentic brand voice. This brand story goes by many names: rally cry, mantra, manifesto, vision statement, etc. and should be the cornerstone of any creative strategy or tactical execution. Here are a few I've created.
Qranc Tennis
Sports motivate us to be great.
Or at least they motivate us to be better.
Faster.
Stronger.
More joyous.
Part of something bigger than ourselves.
The mission of all sporting goods companies should be to make it easy as possible for everyone to experience the joys of sport.
But that's not always how things work out.
In tennis, players of all skill levels are given one option:
Wanna play more? You have to pay more.
We think it's time for a change.
Qranc Tennis is on a mission to spark a new, more inclusive era of tennis by making it cheaper and easier for players of all skill levels to get high-quality, long-lasting balls, delivered directly to their doors.
We believe the relationship between players and equipment providers should be love-love.
So everyone who wants to play more tennis is encouraged and empowered to do so - not punished for it.
Join us.
Binji Fintech Inc.
People aren’t wired to settle for “good enough.”
We live to conjure and create answers to the question: “Why isn’t that better?”
Look around.
Everything you see was, at one point, nothing more than a problem of yesterday that was solved by a thought, a scribble in a notebook, or a dream.
Together, we’ve used our collective hearts, minds, and elbow grease to build a world where technology frees us from limitations.
From cell phones to space travel, humans have shown the ability to invent anything that we need or want.
So why can’t we do something as simple as accessing all our money from a single, easy-to-use device?
Have we become complacent? Given up on the very thing that we’re hardwired to do?
Hell. No.
Binji’s mission is more profound than just creating “cool Fintech."
We’re here to remind people to never settle for the status quo.
We save people from big bank fees because money should be a passport to freedom, not a barrier to entry.
We offer uninhibited access to money so people waste less time fiddling with finances
and instead spend it on the thoughts, scribbles, and dreams of tomorrow.