Public Relations
a few campaign summaries and results on local and national scales.
Case 1
Client: Wisconsin Economic Development Corporation
Role: Agency PR Consultant
Situation And Responsibilities
COVID forced virtually all businesses into a strategy pivot.
As the PR Supervisor for the WEDC's agency of record, I was responsible for coordinating about 50 television, radio, and print interviews for companies in Milwaukee, Madison, and Green Bay as part of our "We're All In" campaign, designed to raise awareness for local businesses that had adapted operations to keep customers safe.
Case 2
Client: Marco's Pizza
Role: Agency PR Consultant
Situation And Responsibilities
Marco's Pizza is an international restaurant franchise with over 1,000 locations. As the VP of Creative and Planning for the company's PR agency of record, it was my job to create and execute local and national PR plans for both consumer and franchisee audiences.
During my time, we worked to earn Marco's the title of "America's Favorite Pizza" and I even got the founder presented with the Key To The City of his hometown, Toledo, OH.
